Image courtesy of Raelene G

Let’s say you’re looking to buy a new office chair.  You’re standing in the store, staring at your two options.  Very similar in shape, size and color, these two chairs have much in common.  You sit down in the first one…fits like a glove!  You then peruse its options and find that it can change height, it swivels with ease and that’s about it.  You then look at the price tag and see that it can be had for less than a hundred dollars.  Now you sit down in the other chair.  Just as comfortable and with the same basic features.  Then you notice some buttons on the arm rest.  Wow, this baby has a built in massager and can be adjusted electronically.  Also, the back has heat capability and there’s even a flip up cup holder on the right side.  Excited by the bells and whistles, you check out the price tag and take a second to adjust to the fact that it’s more than double the cost of the first option.  Which one should you buy and how does simplicity play a role in making such a decision? Read more »